Creating Customer-Oriented Companies
نویسنده
چکیده
If you had invested in an index mutual fund pegged to the Standard & Poors 500 at the beginning of 1990, you’d have done very well. But if you had invested in a fund consisting of companies that excel at customer management, your investment would have outperformed the Standard & Poors 500 by 300 percent! The lesson is clear: companies that actively manage and nurture their customer relationships are creating greater value for their shareholders.
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